April 1, 2023

Actual Property Photographer Professional Course Person Evaluate (2023)

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That is my evaluation of the favored actual property images course: Actual Property Photographer Professional (REPP).

Final month I met a man referred to as Alan who was incomes over $3,000 every week taking photographs of actual property properties.

Much more amazingly, he’d picked up a digital camera for the primary time lower than a yr in the past.

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Alan instructed me he owed all his success to what he realized from a man named Eli Jones from Actual Property Photographer Professional.

Naturally, I knew I needed to test it out for myself.

I’m a marriage photographer, however incomes further revenue taking photographs of homes through the non-wedding season is extremely engaging.

Even when you’ve by no means thought of taking property photographs earlier than, you’ll wish to learn this Actual Property Photographer Professional evaluation.

Taking photographs of homes isn’t something new, however the demand for good actual property images remains to be excessive.

Profitable actual property photographers could make tens of millions… however getting there rapidly entails some shortcuts.

I’ve spent two weeks going by means of every part in REPP to jot down this evaluation for you.

Hopefully, you’ll discover it life-changing too.

What’s Actual Property Photographer Professional (REPP)?


  • Simplified course of ensures sooner success
  • Doesn’t require costly images gear purchases
  • 150 video programs with simplified recommendation
  • A number of (a whole lot) of scholar success tales
  • Invaluable enterprise recommendation from lively CEO
  • Case research present real-world examples to comply with
  • Lively Fb group + stay Q&A
  • Helpful presets and reductions
  • 100-day money-back assure

  • Can’t watch the movies when offline
  • No flash images tutorials
  • Focus is on lower-end properties
  • Some hyperlinks don’t work

‘Actual Property Photographer Professional’ is a neighborhood of photographers studying how you can create a profitable actual property images enterprise.

The creator, Eli Jones, can also be the CEO of a longtime actual property images enterprise referred to as Norman & Younger.

Eli educates members through a web based video course referred to as Actual Property Photographer Professional (Core Coaching), which is what I’m writing about on this evaluation.

The coaching course payments itself as the final word information to beginning and rising an actual property images enterprise.

It consists of 151 classes, cut up up into 12 chapters:

  1. Intro
  2. The Enterprise
  3. The Programs
  4. The Product | Taking pictures Images
  5. The Product | Enhancing Images
  6. The Product | Taking pictures Movies
  7. The Product | Enhancing Movies
  8. The Product | 3D Excursions
  9. Scaling Your Enterprise | From Simply Me to fifteen+
  10. Case Research
  11. Downloads/Bonuses/Reductions
  12. What’s Subsequent?

Every chapter has a number of movies, which final between 5 and half-hour.

The REPP course is on-line solely – you’ll be able to’t obtain the movies for offline shopping, however you’ll be able to entry them on any Web-enabled gadget.

Buying the course offers you entry to an lively Fb Group of previous and present college students, stay Q&A video periods, and numerous different bonuses.

What Can You Be taught From This Actual Property Images Course?


There’s a ton of helpful content material within the course, however among the movies gained’t be related till later in your profession.

Except for what you’ll see on the Actual Property Photographer Professional gross sales web page, listed here are the weather I discovered most helpful when watching the course.

(Clearly, I can’t give all the highest lesson summaries away, however hopefully, you get a greater thought of what REPP entails.)

What to deal with (and extra importantly, what to disregard) for actual property images enterprise success

These classes are brief however vitally necessary.

Eli discusses the ‘Starbucks Impact’, whereby the success of Starbucks shouldn’t be the results of producing the world’s greatest espresso, however reasonably, espresso that’s ok and suits the market’s wants.

Relating this to actual property images, the quickest path to monetary success, in line with Eli and his college students, is to deal with a easy service providing.

Eli even features a screenshot of his firm’s precise pricing construction so that you can tweak and duplicate.


You may copy the tried and examined pricing construction.

In my early years as a marriage photographer, I discovered structuring logical and efficient pricing to be extraordinarily tough.

Having this data laid out by Eli is immensely helpful and can prevent tons of time.

One other key takeaway is to disregard ‘high-end’ listings, which command excessive costs however often complicate the entire actual property images course of.

One nice tip was to ‘reverse-engineer’ your actual property images pricing primarily based on sure elements.

There are additionally some key recommendations on including worth to your service with the most recent apps, merchandise and software program that appear complicated however are literally fairly easy when you understand the secrets and techniques.

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One significantly helpful lesson features a ’28-day blueprint’ for accelerated success.

Having 150 movies to undergo is slightly intimidating, so it’s nice to have this PDF to confer with as a way to streamline the method.

It additionally helps to visualise what it is advisable to spend time specializing in.



This PDF is out there to obtain within the course.

Methods to spend much less on gear for higher outcomes (and what you really want to purchase)

This chapter was an actual eye-opener for me.

Coming from the world of marriage ceremony images which requires quite a lot of costly gear, it was refreshing to listen to Eli discuss cheap cameras and lenses.

(His entire enterprise is constructed round utilizing a budget-friendly Canon M50 mirrorless digital camera which prices lower than $500!)

The one actual monetary barrier to entry for actual property images is the gear required, so it’s very helpful to listen to suggestions of what cheap merchandise you really want to purchase.

Eli talks about cameras, lenses and a few different important merchandise which gained’t break the financial institution.

He’s fast to level out that the photographs and movies utilized by typical realtors aren’t tremendous excessive definition, so there’s no actual want for costly full-frame cameras or unique lenses.

One factor that stunned me was the entire ignorance on flashes and lighting.

Conventional actual property images requires complicated lighting setups, however Eli’s course of doesn’t even require an on-camera flash!

Images lighting is a fancy subject, and organising lights and modifiers in peoples’ houses isn’t straightforward both, so it’s nice to listen to in regards to the simplified capturing course of REPP teaches.

Nevertheless, I’d have appreciated to learn to use synthetic lighting for taking inside photographs, simply in case.

Methods to shoot what actual property brokers wish to see (photographs and movies)

That is an important chapter on the precise technical side of actual property images and video capturing.

Except for all of the important digital camera settings for actual property images (one key takeaway for me – f/9 is the candy spot), there are some nice recommendations on tripod utilization and compositional recommendation.

I additionally appreciated the recommendation on what you completely must take away out of your inside pictures – a few them have been apparent to me, however the remaining weren’t.

The factor I discovered essentially the most helpful within the ‘Taking pictures Images’ and ‘Taking pictures Movies’ chapters have been the movies of full shoots.

In these, Eli takes you round an precise shoot of the inside and exterior of a number of homes to see precisely how he approaches them.

outside real estate house

Eli will get out of the studio to point out you many precise shoots.

There are additionally movies on how you can use a drone so as to add extra worth to your packages – you should use an inexpensive Mavic Mini so as to add one other $100 or so for a 5-minute flight.

The true worth of the capturing chapters is within the secrets and techniques that Eli reveals about giving actual property brokers precisely what they want, and it’s not what you’d count on.

Though this may occasionally range relying in your market, within the majority of circumstances, all realtors need the identical factor.

Even in a crowded market, when you can provide them one thing different actual property photographers are lacking, you’ll rapidly steal their enterprise.

This type of info isn’t out there on-line – in any case, if it got away without cost, everybody can be doing the identical factor.

Fortunately, it’s extremely unlikely the scholars of REPP shall be serving your areas, so you can be the primary to revenue.

Methods to earn extra money with every shoot through ground plans, 3d excursions and extra

After I met Alan (the man I discussed firstly of this evaluation who was incomes $3k/week utilizing suggestions from this course), this was one thing he confirmed me, and it completely blew me away.

Historically, creating ground plans is painstakingly onerous.

It’s a must to stroll round each room in a home with a tape measure and notepad, making notes on the place doorways, energy factors and different objects lie.

A number of actual property photographers nonetheless do that.

The way in which Alan does it’s 100x easier and faster. It additionally prices a fraction of what he can then ‘upsell’ it to actual property brokers for as a part of his general package deal.


Studying how you can create detailed 3D excursions isn’t as sophisticated because it appears.

I can’t give away an excessive amount of on this Actual Property Photographer Professional evaluation as I don’t wish to annoy the creator, however let’s simply say {that a} sure app, a wise method, and a few outsourcing are the keys to success.

The chapter on creating 3D excursions comprises actually helpful info on a subject I knew nothing about. It’s truly quite a lot of enjoyable creating ‘walk-throughs’ of your personal home, and you’ll even do it with a cellphone.

By providing a 3D home tour and ‘doll home’ ground plan in your actual property images packages, you’ll be able to add worth and command larger costs.

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On this chapter, there are a few 3D tour critiques, so you’ll be able to see be taught from the errors that different college students could also be making.

Methods to hold your revenue margins excessive (and how you can scale your online business for extra income)

Except for instructing how you can take and edit actual property images, Actual Property Photographer Professional excels in instructing enterprise.

(I’m not a fan of his TikTok content material, however Eli’s message on there’s largely about instructing photographers how you can earn a living reasonably than making artwork.)

Ensuring you stay worthwhile is clearly important for any type of skilled images.

It’s not so simple as charging greater than you pay – there’s a myriad of different elements concerned.

Fortunately, Eli does an incredible job of explaining issues in a simplified, logical method primarily based on his years of expertise.

revenue graph

Eli shares a number of nice tips on operating a worthwhile enterprise.

This part of the course consists of every part from web site constructing to firm emails, fee processes, gross sales metrics and so on.

My favorite video within the ‘Programs’ chapter was one on a really good all-in-one system for invoicing/scheduling/supply, which may save tons of money and time.

There’s additionally a useful Google Doc for protecting monitor of revenue and bills to calculate revenue.

Except for this, there’s an entire chapter of 1o movies about scaling your online business referred to as ‘From simply me to fifteen+’

Whereas this gained’t be related till you’ve established your core REP enterprise, it’s positively the important thing to a seven-figure enterprise sooner or later.

Eli talks about how you can know you’re able to scale, when to rent your first worker, how you can discover and interview them, worker compensation, agreements, communication software program and extra.

This chapter is extra complicated than the others, and there’s rather a lot to soak up.

Nevertheless, it’s spectacular to see simply how a lot element Eli goes into, and it’s good to see how he operates his enterprise on this means.

Methods to edit actual property photographs and movies for the quickest turnaround time in your market

Enhancing photographs and movies is a vital step in ‘promoting’ them to actual property brokers to be used of their promotional supplies.

Within the Actual Property Photographer Professional course, Eli has over 20 movies that stroll you thru the steps to show a RAW inside or exterior home picture right into a well-polished JPG.

There are additionally a number of tutorials on modifying video footage from cameras, drones and 3D cameras, each utilizing Last Minimize Professional and Premiere Professional.

A pleasant addition is how you can make ‘Reels’ which might be so fashionable on social media, which exhibits that the REPP course is effectively and really updated for 2023.

I’ll be trustworthy – I solely skimmed by means of a few the hands-on modifying movies as I wished to focus on his recommendation on outsourcing.

Enhancing actual property photographs and movies is notoriously difficult and time-consuming, so Eli recommends getting this step outsourced so you’ll be able to tackle extra work.

One good inclusion within the course is a piece on advisable apps, companies and even people you should use to get your actual property content material edited for you.

Looking for this type of info your self would usually require quite a lot of trial and error on Fiverr or different outsourcing web sites, so that is extra time you’ll save.

What I Didn’t Like About The Actual Property Images Course

One factor I used to be anticipating to study in Actual Property Photographer Professional was lighting.

I used to be satisfied that as a way to shoot RE, you wanted to be putting softboxes round rooms and triggering them wirelessly.

On the naked minimal, I used to be anticipating a lesson on utilizing an on-camera flash. Nevertheless, Eli and his workforce don’t use any synthetic gentle.

As an alternative, they depend on bracketed exposures and HDR stitching – they clarify the best means to do that within the course.

This fashion of capturing is for almost all of native actual property brokers who want fast media for mid-range leases and for gross sales for web sites and cell galleries.

In the event you’re eager to go after the massive ticket properties – homes value tens of millions – you’ll positively must learn to gentle rooms with flash.

(The FStoppers course with Mike Kelley is outwardly good for studying how you can shoot high-end properties, however I can’t remark as I’ve by no means watched it.)

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Though Eli’s course of ignores the small share of high-end properties which require a extra complicated capturing course of, I’d nonetheless prefer to have realized how you can use flash for actual property work.

Think about when you wanted to {photograph} an inside on an overcast day the place the lights inside aren’t working, for instance.

One other factor I disliked in regards to the course was the shortcoming to obtain the movies for offline shopping.

Ultimately, I used a Chrome plugin to obtain them individually as a workaround, however it will be good to have one thing in-built so you can watch the course on a airplane or someplace with out the Web.

Aside from that, there wasn’t a lot else to complain in regards to the course except for a few lacking hyperlinks right here and there.


The place is the hyperlink, Eli?!

I intend to message the help workforce through to get these hyperlinks mounted.

Is Actual Property Photographer Professional Value The Cash?

And now, the elephant within the room: how a lot does the Actual Property Photographer Professional video course price?

$997 is the traditional worth, nevertheless it’s usually on sale at a reduction – after I wrote this evaluation, it was discounted to $497, which incorporates:

  • Limitless Entry to All REPP Program Content material
  • Entry to the Workshop Bonuses
  • 100-Day, 100% Cash Again Assure

+ Bonuses:

  • Entry to Non-public Members FB Group
  • Stay Q&A Periods with Eli
  • 28-Day Guided Course Blueprint
  • Entry to Picture & Video Enhancing Workforce

(I didn’t evaluation the bonuses since I wasn’t certain how lengthy they’d be included as a part of the course.)

You may learn all of the opinions right here on the Actual Property Photographer Professional webpage, however my opinion is that the course is certainly well worth the cash.

Even when you have zero images expertise, REPP teaches ‘regular’ folks how you can run a profitable enterprise and how you can create actual property media the market wants.

The 100-day money-back assure offers you greater than sufficient time (over 3 months!) to undergo all of the movies and implement the information.

FAQs (Taken from Reppteam.com)

Who’s Actual Property Photographer Professional for?

  • Images hobbyists who wish to flip their ardour right into a profession.
  • Skilled photographers trying to develop their talent set.
  • Actual property images professionals taken with scaling up their enterprise.

How Lengthy Do I Have Entry To REPP?

Limitless entry.

After enrolling, you’ve limitless entry to REPP for so long as you want – throughout any and all gadgets you personal.

What If REPP Is Not Proper For Me?

In the event you watch the course, implement the strategies we educate, and don’t see outcomes, REPP offers you 100% of your a reimbursement inside 100 per the assure right here: reppteam.com/termsofuse 

What If I Actually Do Have Zero Images Expertise?

REPP has welcomed over 4,500 college students, and we firmly imagine that anybody can thrive on this trade, given the proper information and help.

What’s extra, some college students have by no means dabbled in images earlier than. Finally, each particular person has one thing distinctive to contribute to this discipline.

As a photographer, your energy lies in your images expertise. Nevertheless, when you possess experience in a special space, it could possibly additionally improve your online business in a definite method. We educate atypical folks on how you can function a profitable enterprise and generate distinctive actual property content material.

Can You Grow to be a Actual Property Photographer Utilizing This Course?

My recommendation is to purchase Actual Property Photographer Professional and spend a while watching the principle method classes first.

(Ignore all those on enterprise for now.)

Pay explicit observe to the 4-week blueprint PDF.

Then, attempt to shoot your personal home as if it’s an precise actual property images job.

Take photographs of the inside and exterior utilizing no matter digital camera you personal. 

Then have a go at a 3D dwelling tour, and create a ground plan utilizing the straightforward methodology within the course.

Lastly, outsource the modifying through one of many advisable companies within the course.

Then ask your self how lengthy it’d take you to grow to be snug to try this professionally – when you’ve adopted Eli’s steps, it ought to have been a comparatively easy course of.

You must do the identical factor at your pal’s home too, for follow.

By that stage, you’ll have photographs you should use to point out your native realtor as a part of your portfolio and hopefully line up your first job.

(Be sure to use all the opposite advertising suggestions outlined within the course – my recommendation is clearly a simplified model.)

If, in any case this, you resolve actual property images isn’t best for you, you may get an entire refund on the price of the course (assuming it’s inside 100 days).

That’s how I plan to make use of the course, anyway 🙂