June 7, 2023

7 Attention-grabbing GoPro Statistics (Truth Checked for 2023)

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This text is an up to date listing of seven fascinating GoPro statistics for 2023.

GoPro is an American tech firm recognized for manufacturing the very best motion cameras.

Probably the most notable product line is the flagship HERO lineup, which incorporates GoPro’s first-ever digital camera, the GoPro 35mm HERO.

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This line continues to be one of many firm’s hottest, with newer cameras just like the GoPro Hero 11 and Hero 10 Black.

Some honorable mentions are the GoPro Max and its predecessor, the GoPro Fusion.

Discover out extra in our up-to-date roundup of GoPro stats.

High 7 GoPro Statistics (Editor’s Picks)

  • GoPro began in 2002 and has been working for 21 years
  • The corporate laid off over 20% of its workforce due to the COVID-19 pandemic
  • As of 2023, GoPro has a $0.77 billion market capitalization
  • The corporate has over 20 million followers on their Instagram account
  • GoPro has over 10.6 million subscribers on its Youtube channel
  • Within the years after the discharge of its first product traces, the corporate has seen a big plunge in shares
  • As of 2022, GoPro’s complete belongings are price $1.08 billion


Common GoPro Statistics

We’ve created a compilation of Go Professional’s basic statistics to offer you a glimpse of how the tech firm is faring as of late.

We delved into its historical past, on-line presence, and a few latest information.

1. The Firm Has Been Working for 21 Years

Nick Woodman based GoPro in 2002. The concept behind the corporate’s motion digital camera was impressed by certainly one of Woodman’s browsing journeys.

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On the time, he couldn’t seize the journey in prime quality, and he didn’t have the sources to purchase the absurdly costly tools that might.

He needed to look into totally different sources for the preliminary capital, however he lastly launched the corporate’s first-ever digital camera in 2004: the GoPro 35mm HERO.

This digital camera was the pioneer of the HERO line. Its main purpose was to take close-up motion pictures, very similar to these we see in superhero pictures—therefore, the identify.

Through the years, GoPro has since added extra cameras to this product line and even began to fabricate video cameras as effectively.

They’ve additionally added their very own video enhancing instruments to their catalog to ease the export of their customers’ footage.

You may see all the prevailing GoPro fashions right here.

2. Gopro Has Over 30 Million Followers and Subscribers Mixed Throughout All Social Media Platforms

As of 2023, GoPro’s Youtube channel has 10.6 million subscribers. Their Instagram, which is the place the corporate really shines, presently has 20 million followers.

Total, GoPro’s social media presence is fairly robust. Each their Youtube channel and Instagram account function a number of the most stunning sceneries captured by their digital camera traces.

Often, in addition they function athletes and professionals of their movies. Final March 2023, skilled snowboarder, Travis Rice, was featured on the channel throughout his run within the snowy mountains of British Columbia, Canada.

3. The Peak Variety of Gopro Items Shipped Was 6.58 Million

From 2014 to 2022, GoPro reached its peak variety of shipped GoPro models in 2015. The tech firm bought roughly 6.58 million models.

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Greater than half of those gross sales have been from the US, however they nonetheless had a robust presence in Asia and the EU.

Sadly, after its peak in 2015, the variety of models shipped began to say no fairly considerably. In 2022, it was all the way down to round 2.8 million models.

4. The Firm Laid off Over 20% Of Its Workforce Due to the COVID-19 Pandemic

Sadly, GoPro was one of many firms that had a tough time staying afloat throughout the COVID-19 pandemic.

Other than a change in main management roles, one other huge issue was that no person may actually go outdoors and use their GoPros to report their motion and nature pictures.

Consequently, they needed to lay off over 200 staff, which was over 20% of their workforce. This was in an try to chop working bills for the corporate’s restoration.

GoPro Monetary Statistics

How is GoPro’s financial efficiency these days? Beneath are some key statistics to assist reply this query and supply insights into the corporate’s newest monetary state of affairs.

5. As of 2022, GoPro’s Complete Belongings Are Value $1.07 Billion

GoPro’s complete belongings on the steadiness sheet from the newest monetary reviews look like fluctuating yearly. It was fairly unstable after a peak in 2016 and hit fairly a low level in 2020 as a result of COVID-19 pandemic.

Nonetheless, it’s slowly trying up for the corporate. Their complete belongings throughout 2022 have been price $1.07 billion.

Whereas this wasn’t that close to to the $1.26 billion in December 2021, it’s nonetheless considerably larger than a lot of the values throughout latest years.

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6. As of 2023, the Firm Has a $0.77 Billion Market Capitalization

An organization’s market cap or market capitalization is its complete worth as a publicly traded firm. This seems to be at and defines GoPro’s excellent shares of inventory.

The next quantity usually means a much bigger market presence.

As of 2023, GoPro’s market capitalization is at $0.77 billion.

The corporate falls into the class of small-cap shares. These usually appeal to buyers due to their potential for development.

7. Gopro Spent $105 Million in Money and Inventory to Buy Video Modifying Purposes

GoPro acknowledged that certainly one of its largest issues closely concerned video enhancing. To curb this downside, the corporate bought Stupeflix and Vemory in 2016 for round $105 million in money and inventory.

These are the 2 start-up firms that labored on GoPro’s very personal video enhancing software program: Replay and Splice. These cell purposes allowed simple and on-the-go footage enhancing from their GoPro motion cameras.


1. https://gopro.com/en/us/authorized/about-us

2. https://www.youtube.com/channel/UCqhnX4jA0A5paNd1v-zEysw

3. https://www.statista.com/statistics/688306/number-of-gopro-units-shipped-worldwide/

4. https://www.theverge.com/2020/4/16/21223320/gopro-fires-20-percent-of-business-200-employees-coronavirus-ceo-pay-cut-drone-recovery 

5. https://companiesmarketcap.com/gopro/total-assets/

6. https://companiesmarketcap.com/gopro/marketcap/

7. https://www.forbes.com/websites/ryanmac/2016/02/29/gopro-shells-out-105-million-for-two-video-editing-startups/?sh=490469ab172b#477390501142